Analytics

Track how visitors interact with your AI-powered search and chat features.

Navigate to Intufind → Analytics in WordPress admin.

Screenshot: wp-analytics.png

Overview

The Analytics page provides insights into:

• Chat conversations and messages
• Search queries and results
• AI performance and accuracy
• User engagement patterns

Conversations

Conversation List

View all chat conversations with:

Column	Description
ID	Unique conversation identifier
Started	When the conversation began
Messages	Number of messages exchanged
Status	Active, Completed, or Handed Off
Duration	Total conversation time

Viewing a Conversation

Click any conversation to see:

• Full message history
• User queries and AI responses
• Any product/content recommendations shown
• Handoff details (if applicable)

Conversation Status

Status	Description
Active	Conversation in progress
Completed	Naturally ended
Handed Off	Transferred to live agent
Abandoned	User left without resolution

Filtering & Search

Filter conversations by:

• Date range — Today, last 7 days, last 30 days, custom
• Status — Active, completed, handed off
• Contains — Search for specific words in conversations

Key Metrics

Track performance over time:

Conversation Metrics

• Total conversations — Number of chats started
• Avg. messages per conversation — Engagement depth
• Completion rate — % that reached natural end
• Handoff rate — % transferred to humans

Search Metrics

• Total searches — Number of search queries
• Zero-result searches — Queries with no matches
• Avg. results per search — Result volume
• Click-through rate — % that clicked a result

Exporting Data

Export conversation data for external analysis:

1. Set your desired filters
2. Click Export
3. Choose format (CSV or JSON)
4. Download the file

Exported data includes:

• Conversation metadata
• Message content
• Timestamps
• User actions

Privacy Considerations

Analytics data:

• ✓ Anonymized (no PII stored)
• ✓ Retained per your plan (7-90 days)
• ✓ Exportable for your records
• ✓ Deletable on request

Visitor personal information is not collected or stored.

Using Analytics Effectively

Identify Content Gaps

Review zero-result searches to find:

• Missing products
• Undocumented topics
• New content opportunities

Improve AI Responses

If conversations frequently hand off:

1. Review the handoff conversations
2. Identify common issues
3. Add custom instructions (Chatbot → Settings)

Optimize Prompts

Low-engagement prompts indicate poor fit:

1. Check which prompts are clicked
2. Replace underperformers
3. A/B test new prompts

Next Steps

• Status — System health monitoring
• Chatbot Settings — Improve AI responses
• Dashboard Analytics — Cloud dashboard analytics